How to write Powerful pin descriptions that increase traffic
Congrats! You’re ready to start driving traffic to your website through Pinterest! Your profile is primed and ready, your boards are neat and tidy, and your content is ready for it’s big debut. So, what’s next? You need pins that are visually engaging and SEO optimised to rank at the top of the Pinterest search engine. Here’s 5 ways to create powerful pin images and descriptions that make pinners want to click out of the Pinterest platform and continue onto your site.
PINTEREST KEYWORD RESEARCH:
Your pins should be full of keywords, phrases and terms, that specifically relate to the business, market or niche you are in. If your blog is all about non-toxic cleaning products you should be using the phrase “non-toxic cleaning products” as well as any other phrases or keywords that are relevant to your content. This tells Pinterest exactly what your pin is about and therefore improves your search engine ranking & increases your traffic.
PIN DESIGN & LAYOUT:
Your pin design is a representation of who you are and what’s next to come! Pinterest favors pins that created that are 1000×1500 or are on a 2×3 ratio. Pin’s should be clear and easy to read, be consistent with your brand and it’s colors. They should also have a maximum of 3 complimentary fonts, with the most legible of fonts containing your Pinterest keywords. Pinterest can actually read pin text, so try to save your fancy scripts for your filler words.
ENABLE RICH PINS:
A Rich Pin is a pin that displays information based on the type. Enabling Rich Pins for Pinterest is a must for business owners. There are three types of Rich Pins on Pinterest – Recipe Pins, Article Pins & Product Pins. Recipe pins allow you to add a variety of specifications such as a cook time or list of ingredients, while article rich pins add a headline or title, the description, and the author of the article or blog post from your site. Product Rich Pins are fantastic for business because the provide the most up-to-date pricing, availability and product information right on your pin.
USE TEASERS & CATCH PHRASES:
Pin text should be engaging and help solve a reader’s immediate problem. Someone is much more likely to click on a pin that advertises “9 Simple Eco-Friendly Cleaning Tricks That Will Save you Time & Money” instead of “Cleaning Tips”. People are drawn to odd numbers. They also love large numbers! Using popular key phrases and words like “how to”, “# tips to” or “mistakes to avoid” will help improve your pin so it ranks higher and performs better.
INCLUDE A CALL TO ACTION:
A good call to action develops a sense of urgency and tells your client what is expected of them. While a call to action can be something as simple as a website link, it can also be something more engaging and personal such as “click here to find out more!” or “subscribe now!”.
Hot tip: Use first person! A study found a 90% increase in CTAs that switched from “start your free trial” to “start my free trial”.
